In its recent guide to simple skincare for men, GQ highlighted a major shift: retinol is no longer a niche add-on—it’s becoming part of the baseline.
They pointed directly to Dividends as proof.
As GQ puts it, “the fact that buzzy baseline brand Dividends includes retinol in its tightly curated lineup… says a lot.” The takeaway is clear: a modern routine isn’t just cleanser, moisturizer, and SPF anymore- retinol has entered the core system.
What stood out most in the feature is how they framed accessibility. The Dividends retinol was called out for being designed with beginners in mind, using microencapsulated retinol paired with antioxidants to minimize irritation, with a texture and delivery system that makes it easy to use consistently.
That last point matters. Because the best skincare routine for men isn’t about having the most products- it’s about using the right ones, consistently.
GQ’s recommendation to start a couple nights a week and build from there reinforces the bigger idea: skincare doesn’t need to be complicated to work. It just needs to be done.
Retinol isn’t a “next step” anymore.
It’s part of the foundation.
Today. For tomorrow.
Dividends The Retinol Featured in GQ: A New Standard for Men’s Skincare
In its recent guide to simple skincare for men, GQ highlighted a major shift: retinol is no longer a niche add-on—it’s becoming part of the baseline.
They pointed directly to Dividends as proof.
As GQ puts it, “the fact that buzzy baseline brand Dividends includes retinol in its tightly curated lineup… says a lot.” The takeaway is clear: a modern routine isn’t just cleanser, moisturizer, and SPF anymore- retinol has entered the core system.
What stood out most in the feature is how they framed accessibility. The Dividends retinol was called out for being designed with beginners in mind, using microencapsulated retinol paired with antioxidants to minimize irritation, with a texture and delivery system that makes it easy to use consistently.
That last point matters. Because the best skincare routine for men isn’t about having the most products- it’s about using the right ones, consistently.
GQ’s recommendation to start a couple nights a week and build from there reinforces the bigger idea: skincare doesn’t need to be complicated to work. It just needs to be done.
Retinol isn’t a “next step” anymore.
It’s part of the foundation.
Today. For tomorrow.