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Products The Sunscreen
Applying The Sunscreen lightweight, non-greasy men's sunscreen Image 1 of 7
Applying The Sunscreen lightweight, non-greasy men's sunscreen
Close-up of The Sunscreen's texture invisible finish men's skincare product Image 2 of 7
Close-up of The Sunscreen's texture invisible finish men's skincare product
The Sunscreen bottle on a bathroom counter men's SPF 45 facial sunscreen Image 3 of 7
The Sunscreen bottle on a bathroom counter men's SPF 45 facial sunscreen
strategically targets uv vulnerability Image 4 of 7
strategically targets uv vulnerability
SPF 45 protection against the primary cause of premature aging Image 5 of 7
SPF 45 protection against the primary cause of premature aging
The Sunscreen bottle with product box Image 6 of 7
The Sunscreen bottle with product box
The Sunscreen clean ingredients Image 7 of 7
The Sunscreen clean ingredients
Applying The Sunscreen lightweight, non-greasy men's sunscreen
Close-up of The Sunscreen's texture invisible finish men's skincare product
The Sunscreen bottle on a bathroom counter men's SPF 45 facial sunscreen
strategically targets uv vulnerability
SPF 45 protection against the primary cause of premature aging
The Sunscreen bottle with product box
The Sunscreen clean ingredients

The Sunscreen

$49.00
Sold Out

DEFEND. FORTIFY. PRESERVE.

Essential risk management: a SPF 45 defense system that protects your skin from its greatest threat.

NET WT.
60 ML / 2.02 FL OZ

DIVIDENDS for all skin types

  • Broad-Spectrum Protection: Defends against both UVA (aging) and UVB (burning) radiation

  • Skin Barrier Support: Niacinamide strengthens skin's natural defenses while protecting

  • Antioxidant Defense: Neutralizes free radicals from environmental stressors

  • Anti-Inflammatory Action: Reduces redness and prevents UV-induced inflammation

  • Invisible Finish: No white cast or greasy residue, suitable for all skin tones

The compounding effect

  • Day 1: 94% of users reported a transparent application & a pleasant, non-greasy feel

  • Day 7: 78–82% noticed brighter skin, less redness, and more even tone

  • Day 30: 89% reported lighter sunspots or discoloration

  • Day 60+: 91% of users saw improvement in skin tone and clarity, and 46% felt fewer visible signs of photoaging

The statistics were gathered through comprehensive market research.*

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Add To Cart

DEFEND. FORTIFY. PRESERVE.

Essential risk management: a SPF 45 defense system that protects your skin from its greatest threat.

NET WT.
60 ML / 2.02 FL OZ

DIVIDENDS for all skin types

  • Broad-Spectrum Protection: Defends against both UVA (aging) and UVB (burning) radiation

  • Skin Barrier Support: Niacinamide strengthens skin's natural defenses while protecting

  • Antioxidant Defense: Neutralizes free radicals from environmental stressors

  • Anti-Inflammatory Action: Reduces redness and prevents UV-induced inflammation

  • Invisible Finish: No white cast or greasy residue, suitable for all skin tones

The compounding effect

  • Day 1: 94% of users reported a transparent application & a pleasant, non-greasy feel

  • Day 7: 78–82% noticed brighter skin, less redness, and more even tone

  • Day 30: 89% reported lighter sunspots or discoloration

  • Day 60+: 91% of users saw improvement in skin tone and clarity, and 46% felt fewer visible signs of photoaging

The statistics were gathered through comprehensive market research.*

The Retinol
The Retinol
$79.00
The Moisturizer
The Moisturizer
$55.00
The Cleanser
The Cleanser
$38.00

DEFEND. FORTIFY. PRESERVE.

Essential risk management: a SPF 45 defense system that protects your skin from its greatest threat.

NET WT.
60 ML / 2.02 FL OZ

DIVIDENDS for all skin types

  • Broad-Spectrum Protection: Defends against both UVA (aging) and UVB (burning) radiation

  • Skin Barrier Support: Niacinamide strengthens skin's natural defenses while protecting

  • Antioxidant Defense: Neutralizes free radicals from environmental stressors

  • Anti-Inflammatory Action: Reduces redness and prevents UV-induced inflammation

  • Invisible Finish: No white cast or greasy residue, suitable for all skin tones

The compounding effect

  • Day 1: 94% of users reported a transparent application & a pleasant, non-greasy feel

  • Day 7: 78–82% noticed brighter skin, less redness, and more even tone

  • Day 30: 89% reported lighter sunspots or discoloration

  • Day 60+: 91% of users saw improvement in skin tone and clarity, and 46% felt fewer visible signs of photoaging

The statistics were gathered through comprehensive market research.*


 

Protecting

Enriching

Non-Greasy

 

 

INVESTMENT INSIGHT

Male biology deficit: 

UV vulnerability

Men's skin absorbs more UV radiation due to higher elastin levels, leading to deeper wrinkles over time. Men are also less likely to use sunscreen—only 18% of men use SPF daily, compared to 42% of women, leading to higher cumulative sun damage.

This exposure is responsible for an estimated 80% of visible aging and significantly increases skin cancer risk. Each unprotected day creates damage that compounds over time, with effects becoming visible years later.

 
 

 

The Sunscreen that
pays DIVIDENDS

Protect your assets. The SPF provides essential coverage against the market's most aggressive threat to skin value: UV radiation. This barrier support sunscreen is formulated with anti-aging powerhouse Niacinamide to safeguard your skin from harmful rays while supporting your skin barrier. The sophisticated formula delivers broad-spectrum SPF 45 protection without the traditional downsides—no white cast, no greasy finish, just strategic defense that integrates seamlessly into your daily operations. Remember: unprotected exposure isn't a risk; it's a guaranteed loss.

Formula Breakdown:

  • 9.0% Zinc oxide provides physical protection against UVA/UVB rays

  • 7.5% Octinoxate enhances protection against UVB radiation

  • Niacinamide strengthens skin barrier function and improves tone

  • Sodium Hyaluronate hydrates without greasiness

  • Tocopheryl Acetate (Vitamin E) for antioxidant protection

  • OxiShield technology that neutralizes oxidative damage from blue light and pollutants

Non-greasy, invisible formula suitable for all skin types and tones.

 
 

 

Minimal time investment,
big returns

Morning Application: The final step in your morning routine. Apply generously to face and neck after The Moisturizer.

Reapplication: Renew your protection throughout the day. Reapply every 2 hours during significant sun exposure.

Year-round Strategy: UV radiation occurs in all seasons. Make The SPF a non-negotiable part of your daily routine, regardless of weather.

For maximum protection, use consistently as your daily defensive position.

  • Active Ingredients: Zinc Oxide 10%, Ethylhexyl Methoxycinnamate (OCTINOXATE) 7.5%

    Inactive Ingredients: Water, Cyclopentasiloxane, Neopentyl Glycol Diheptanoate, Niacinamide, Butylene Glycol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Oleth-3 Phosphate, Polyisobutene, Potassium Cetyl Phosphate, Phenoxyethanol, Triethoxycaprylylsilane, Chlorphenesin, Peg-7 Trimethylolpropane Coconut Ether, Sorbitan Isostearate, Ethylhexylglycerin, Sodium Hyaluronate, BHT.

 
 
 

 

Additional opportunities

For maximum returns, pair with:

The Moisturizer The Moisturizer
Sold Out
The Moisturizer
$55.00
The Retinol The Retinol
Sold Out
The Retinol
$79.00
 

 

The Complete Portfolio

Our full strategy calibrated for optimal
skin performance and future rewards.

Comprehensive. Strategic. Optimized.

SHOP THE SYSTEM
 

 

Frequently asked questions

  • Every morning. Rain or shine. Indoors or out. SPF is your first line of defense.

  • Nope. This is not your dad’s SPF. Lightweight, matte, zero white cast.

  • Because screens, windows, and short walks still expose you to UVA/UVB. SPF is non-negotiable if you’re using Retinol too.

  • No beach vibes here. Subtle, clean, and fades fast.

  • Niacinamide, antioxidants, and Zinc Oxide protect while reinforcing your skin barrier. It’s SPF with benefits.

  • Absolutely. It’s sweat-friendly, non-comedogenic, and won’t drip or sting your eyes. Built for movement.

  • Yes. It’s mineral-based, fragrance-free, and loaded with skin-calming ingredients like Zinc and Niacinamide. No irritation, no breakouts- just daily protection.

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DIVIDENDS © 2025.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

*All statistics were gathered through comprehensive market research. Statistical references available upon request.