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A comprehensive strategy
to male biology deficit
The male skin faces four distinct biological challenges: microbiome imbalance, barrier vulnerability, collagen loss, and UV vulnerability. While each can be addressed individually, the complete system creates a synergistic effect—each product enhancing the performance of the others while addressing a specific deficit. This comprehensive approach creates exponential rather than additive results.
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Men's skin contains up to 40% more oil due to testosterone, creating an environment where certain bacteria thrive leading to inflammation, breakouts, and accelerated aging if left unmanaged.
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Each shave removes 2-3 protective layers of skin, creating microtears and weakening your skin's defensive wall. By age 50, hydration levels drop significantly, increasing susceptibility to environmental damage.
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Men's skin absorbs more UV radiation due to higher elastin content, yet only 18% of men use daily sun protection creating a significant protection deficit and accelerated aging and risk of cancer.
The Essentials that
pays DIVIDENDS
Our streamlined 3-product system is designed to cover the essentials- cleanse, hydrate, and protect—without overcomplicating your routine. This isn’t about doing more; it’s about doing what matters. Used morning and night, this targeted trio supports your skin’s strength and resilience, delivering visible results now and lasting benefits over time.
System Components:
The Cleanser: 93-97% of users reported visibly healthier skin overall, with less redness and sensitivity
The Moisturizer: 99% reported brighter skin and increased hydration
The SPF: 91% of users saw improvement in skin tone and clarity, and 46% felt fewer visible signs of photoaging
The statistics were gathered through comprehensive market research.*
The AM/PM routine
Set aside 5 minutes each day.
You'll notice the difference the next morning, and in 20 years.
AM
The Cleanser
Step one: A pH-balanced cleanser that optimizes your skin's microbiome.
The Moisturizer
Step two: Intelligent hydration that strengthens your skin's defensive barrier.
The Sunscreen
Step three: A SPF 45 defense system that protects your skin from its greatest threat.
PM
The Cleanser
Step one: A pH-balanced cleanser that optimizes your skin's microbiome.
The Moisturizer
Step two: Intelligent hydration that strengthens your skin's defensive barrier.